This article was originally written in September 2009 for Plugged In Lawyer, a blog about social media for lawyers.
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Every expert with a blog/CMS has core content. Some gurus call it “cornerstone content,” some call it “flagship content” and some call it “pillar content.” It’s the tutorial-style content that you share on your site that demonstrates why you are the authority in your space.
This content has other purposes as well, but today, I’m talking about core content as in the stuff you strut to show that you’re the expert — the white papers, the case studies, the best practices guides, the eBooks, etc.
Because this is the content that demonstrates your expertise, and because the whole point of writing this content in the first place is to raise your profile, you want to make it darned easy for people to share the content with as many other Continue reading “Getting Your Core Content Circulated”
Almost everybody I talk to HATES spam and will go to any lengths to keep it out of their mailbox, including setting up incredibly restrictive filters. The other night I asked my husband what had him so engrossed at his computer, and he replied that he was setting up rules in Outlook to quarantine spam. I love my husband, but I couldn’t help smirking. Can anybody really come up with “rules” fast enough to keep spam out? Yes, a few four letter words and body part descriptions might help, but what agent wants to block anything that mentions money, or even bank accounts? And define one body part today and tomorrow it starts showing up 
Your email address can say that you’re a serious business professional or it can label you as a hobbyist, novice or cheapskate. Let’s face facts. Email is no longer new or novel. It is a serious business tool. There is no excuse for business professionals not knowing how to get themselves email accounts branded to their domain names. Your consumers know this because they see branded email everywhere they look. Is it any wonder