This article was originally posted on Active Rain in September 2007.
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Breaking news in the world of search engine advertising — it was announced late last week that the plaintiff in a four year old case against Google has agreed to drop its claim that Google abuses trademarks by allowing business rivals to buy ads that appear when consumers search for information on a particular business.
Under the practice, a search request by a consumer for a specific business, like American Airlines, triggers ads from competitors which appear in sponsored positions around the search results. These ads appear because the rival companies include portions of the target business’ name as keywords in their Continue reading “What?!? I Can Use My Competitor’s Name As A Search Engine Keyword?”
Anybody who tells you that it doesn’t rain in Southern Calfornia was not with us up at Big Bear over Labor Day weekend! What an adventure that was! I grew up in the Northwest and I know a thing or two about rain, but it seems that I’m way out of practice.