Do paywalls hurt social news? | SmartBlog On Social Media. NYT’s Senior VP, Digital Operations says this:
Readers coming through “side doors” such as non-NYT blogs, Facebook, LinkedIn, etc. are negligible…
I’m skeptical. I think traffic from social links is bigger than they are willing to admit. Looks like social traffic will get some number of free views, but I’d bet money that people will skip clicking on links to “save” their views for some future “better” article. Will be interesting to watch this experiment.
