Help Me Pick A Book Title, Please!

Almost 10 years ago, another woman entrepreneur and I started a tech company on a shoestring — as in (almost) no money.

That’s me in the picture signing the incorporation documents.  Look at how young I look.  =-)  And yes, that is Zoe (oxygen tank and all) in that stroller next to me.  Anybody who knows me will also recognize my office setting of choice — Starbucks.

It was an interesting time indeed.  I hadn’t been married very long to a man I hadn’t dated that long.  And we had just moved into our new house one week before our baby came home from three months in the NICU.  There were a few things going on.

But you never know when opportunity is going to knock and I’m one of those people who doesn’t sit around wondering if I should open the door.

Interestingly, my new business partner was somebody I hardly knew.  She had partnered up with another woman I knew who pitched me as a logical addition to the team.  My connection fell out of the equation early on and there I was with I partner I’d known a mere matter of months.

I like to joke that my partner and I went out on a blind date, and ran away and got married.  Just like you sometimes see in love, it just worked.  We’ve always understood each other, and been able to support each other with few words.

Had it not been for the fact that our company was a real estate technology company with a brand new technology that most realtors didn’t quite get the hang of before the market crashed, I think we’d be headed for an early retirement.  As it was, we crashed and burned along with the market in 2006-ish (it’s such a blur now).  The company we built, however, was pretty damned impressive for two chicks and a technology.

Fast forward to today.  The great recovery to the Great Recession is very slow in coming.  A lot of people have decimated retirement accounts, zippo in savings, maxed out credit cards and upside down mortgages. But they still have ideas and entrepreneurial spirit.  They either want or need to start a business for supplemental or primary income.

My former business partner and I want to write a book to share the things we learned about launching a relatively sophisticated company on a shoestring.  The intended audience is somebody with no experience and little or no money, but with an idea or at least an interest in starting a business (we’ll provide some tips for discovering marketable ideas, also).

With this intended audience in mind, we have come up with a couple of title ideas and we’re looking for input.

What else?  We’re interested in hearing all ideas.  Leave them in the comments.  Please also share this post/poll with your own networks.  We want as much feedback as possible. Thank you!

A Happy Accidental Blast From My Past

Through a very circuitous route, I bumped into this article today.  It appeared almost 10 years ago and was a big deal for me as I was starting to make my transition out of the practice of law.  It also happened around the same time that I got married and started my family.  I love that the web is like a time capsule that I can extract ten years later “by accident.”  And who was it that knew that this was exactly the day that I needed to see that???  =)

business – Business Coach Tracy Thrower-Conyers.

Social Media Parenting: Raising the Digital Generation

Who are your kids friending on Facebook? What are they really texting to their classmates? How much online time is too much?

Too often, parents who are misinformed about the social web (willfully or otherwise) will shut their kids out of it completely, only to find they are logging in anyway. If you’re not taking an active role in your child’s online life, you may be missing important opportunities to ensure they are on the path toward “digital citizenship,” and protected from inappropriate content and people.

To help shrink the tech-culture divide between parents and their kids, read more at

Social Media Parenting: Raising the Digital Generation.

A Huge Hat Tip To Pacifica’s Community

A Few of Pacifica's Amazing Teachers

With all the distractions surrounding the closing of Pacifica and the chartering of Tides, not much was said about Pacifica’s test scores for our last year when they came out in August.  In case you didn’t hear, our API went up a whopping 54 points.

If you’re like me, that number might not mean much to you, but I’m currently knee deep in looking at and learning about information like this for our Tides charter petition, and my jaw literally dropped as I learned what a big deal our improvement was.  This is the first time the new data has been available since we started the chartering process.

I’m a lay person and my research is far from scientific, but I wanted to share with our community that out of approximately 528 elementary schools, only 14 schools improved their scores by a wider margin than Pacifica (two others tied us).  To my lay eye, that is amazing.

Please join me in extending a great big hat tip to Gary, our teachers, our staff and our families for doing Pacifica proud last year!!!

If there is an educator in the audience who would like to do a more scientific slice and dice of the data, I’d love to get your input.  We can write something up to share with Pacifica families and we could definitely use the data as we proceed with our Tides chartering.